Fox likely going off the air in 15 million Time-Warner Cable subscribers' homes.
With some quick math - Fox is asking for between 750 and 800 million per year.
The interesting part is going to be whether there is a hue and cry over people losing Fox, or if people will just shrug and watch the Fox shows they care about for free on the internet. Fox.com hosts quite a few of the big ones, albeit a few days later.
This could be a really bad idea for Fox. :)